Social Media Usage in Spain

In class, we talked about how media is increasingly becoming a central part of our lives, specifically, social media. In the United States, nearly half of all Americans are now members of at least one social media network. Out of 79% of American adults that use the Internet, an astonishing 47% use at least one social media site. I wanted to find out if in Spain, the statistics of social media usage are just as high. I found out that statistics are even higher in Spain.

Social media is thriving in Spain. In 2010, the 4 most searched words on Google in Spain were Facebook, Youtube, Twitter, and Tuenti. Spaniards spend 22% of their time a day on the Internet on social media networks. Spain is the 7th country in the world in the use of social media. Spain is the 27th largest country in the world, yet it ranks in the Top 10 countries on Twitter. 98% of Spaniards know of Facebook, much higher than the world average of 73%. In the past year, Facebook membership in Spain increased 50% to 12 million users--that's 1/4 of the entire population!

These statistics are proving to be very beneficial to companies in Spain. 84% of users don't mind receiving messages from companies on social media networks and 52% become followers of at least one brand. This means that companies can spend less money on traditional advertisements by advertising on social media networks. Zara has at least 7 million fans on Facebook.

5 out of the top 10 most visited sites in Spain are social media networks. What does this say about contemporary Spanish society?

Here is a video that better explains social media usage in Spain: